Innovation. Design. Impact.
 Creative Director / Consultant


Clap Global
Founder / A platform that enables international travellers to visit local school classrooms and engage in eye-opening conversations, through matching of available dates.

The Hinglish Project
A playful typeface demystifying one script through another. For the Indian Ministry of Tourism.

Children of Type
An animated typeface that helps children connect with the Roman alphabet by entering their secret universe.

Clap Curriculum©
A curriculum for ‘Global Competence’ as subject with a human chapter. An innovation integrating with the Indian Education System for ‘Clap Global : Travellers in Classrooms’

Aayu : Brand Building, Creative Strategy & Design
A unique app that counters disease with yoga, science and awareness.

Underwater City : HSBC
An interactive installation for HSBC’s environmental awareness initiative to minimise climate catastrophy.

Culture Machine : Identity Design
A Digital Media company running some of India’s largest media brands by combining technology and storytelling.

Top Gear Magazine : Relaunch Campaign
A print, outdoor and radio campaign for Top Gear India’s magazine’s relaunch.

Food Forward India
Branding and creative strategy for unique culinary Initiative with a global community.

Branding and identity design for Michelin Star Chef, Garima Arora’s new restaurant chain venture in Thailand.

Frooti, Juicy Mango Surprise : TV Campaign
Frooti, One of India’s oldest selling mango drinks reminded people it had real mangoes with giant mango pranks / TV Campaign

Fanhood Originals : Product Design Fresh designs for India’s largest entertainment company - BookMyShow’s merchandise vertical, 2020-2021


Transys Global Forwarding
Identity design for the launch of Transys, a global high speed freight forwarding logistics company.

Identity Design and branding for Divinectar, producing plant-based luxury ayurvedic beauty and health products.

BookMyShow India : Brand Campaigns
As Creative Lead of BookMyShow India, building the brand point of view over communication & seasonal campaigns.

Animal VisionAn app that lets you pick an animal and see the world LIVE through its eyes. A prototype for BBC Knowledge.

Siddhayu: Reimagining Ayurveda Identity and branding for Siddhayu, (part of the Baidyanath Group)- a brand that seeks to alter the perception of ayurveda from purely herbal to scientific.

Identity Design for a Moghul inspired European Fashion brand -Jahaanara in the arabic script forming a tiara.

So Sophie
Identity for a brand of hand-crafted and hand-embroidered ancient Indian board games, bag organisers and accessories.

Independence DayExploring the meaning of Independence Day in a
poster design celebrating 25 years of the Indian Patriotic Song 'Mile Sur Mera Tumhara'.
Denim Banana
Packaging design for the launch of a new ‘denim underwear’ for Zoiro , a men’s innerwear brand.

The Handmade Herbal Posters
To illustrate that Medimix, the world’s best-selling herbal ayurvedic soap, is infact, made by hand.

Vodafone India
Brand building. 3 & 1/2 years with Ogilvy & Mather.

DHL Flags
DHL’s annual calendar : Each month revealing a new flag of a lesser known country.

Big Bazaar : Magic Frisk
India’s largest value for money hypermarket, Big Bazaar’s stunt to announce it’s amazing offers.

Pole Burnt
Identity design for a Pole Fitness brand that blends art and sport building grit and grace.

BookMyShow India : Santa PPE With doctors in Santa PPE, Dec 2020 spread Christmas cheer through the campaign #lovebootshealth 

BookMyShow Stream
Creative strategy and brand building for BookMyShow‘s new OTT platform curating handpicked global cinema.

Bawri IndiaCreative strategy, design and branding for new chain of pan-India restaurants by MasterChef Amninder Sandhu specialising in ethnic cullinary techniques.

Puma: Corporate Internship Experience
Product innnovation, creative strategy, design and brand building for a certified skill development course in the form of an interactive role-playing game.

‘Roshni’, as in ‘light’. Identity design for an architechture and interior design firm based in Karachi.

Spotlight : The effortless campaign
A campaign for the French men’s fashion brand, Celio.

Saint Juice : Radio CampaignIn the crowded category of beverages, Saint had a fresh take at revealing that it is 100% Juice.

Glue Surprise
When your corporate communication surprises you with Mango flavoured glue - for Galla Foods, Inida. 

Identity design for a Malayali restaurant in Calcutta, India, reading in English and Malayalam. Winner of the Times Food Guide Award ‘12.

A poster design to combat political apathy and encourage people to vote. For Voice of Ram, a peoples collective of innovation and social change.

Loo Intervention : NH7 Music Festival
Lock to rock. An installation at NH7 music festival where the party followed you into the loo.

Stop motion video identity design for a module of TBIP - The Big Indian Picture, an unconventional online magazine on cinema.


Suggested Reads

︎ LinkedIn   /  ︎ Instagram    /   ︎ Say hello :


TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017
• Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.

Other things I love

User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation

Film / cinema / video

Behavioural Design
Circular economy
Oceans / environment
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science and spirituality