Clap Global
Founder / A platform that enables international travellers to visit local school classrooms and engage in eye-opening conversations, through matching of available dates / 13 cities. 129 countries/ 2015-2020 (until the pandemic)
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The Hinglish Project
A playful typeface demystifying one script through another. For the Indian Ministry of Tourism.
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Children of Type Founder / A Film + Question Game that propells children’s socio-emotional development - while playfully creating a bond with the Roman alphabet, that naturally supports reading and writing. Integrated into preschool curriculums across 11 cities. Available in English and German.
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Aayu : Brand Building, Creative Strategy & Design
Creative Head / A unique app that counters disease with yoga, science and awareness.
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Underwater City : HSBC
An interactive installation for HSBC’s environmental awareness initiative to minimise climate catastrophy.
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Think Pink : Luke Coutinho
Creative Strategy, foundational design and communication for the pre-launch phase of YCL’s initiative to counter ‘health-washing’.
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Culture Machine : Identity Design
A Digital Media company that ran some of India’s largest media brands by combining technology and storytelling.
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Top Gear Magazine : Relaunch Campaign
A print, outdoor and radio campaign for Top Gear India’s magazine’s relaunch.
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Food Forward India
Branding and creative strategy for unique culinary Initiative with a global community
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HERE
Branding and identity design for Michelin Star Chef, Garima Arora’s new restaurant chain venture in Thailand.
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Frooti, Juicy Mango Surprise : TV Campaign
Frooti, one of India’s oldest selling mango drink brands reminded people it had real mangoes with giant mango pranks / TV Campaign
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Fanhood Originals : Product Design Fresh designs for India’s largest entertainment company - BookMyShow’s merchandise vertical, 2020-2021
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Talks
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Transys Global Forwarding
Identity design for the launch of Transys, a global high speed freight forwarding logistics company.
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Divinectar
Identity Design and visual language for packaging for Divinectar, producing plant-based luxury ayurvedic beauty and health products.
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BookMyShow India : Brand Campaigns
As Creative Lead of BookMyShow India, building the brand point of view over communication & seasonal campaigns.
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Animal VisionAn app that lets you pick an animal and see the world LIVE through its eyes. A prototype for BBC Knowledge.
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Siddhayu: Reimagining Ayurveda Identity and branding for Siddhayu, (part of the Baidyanath Group)- a brand that seeks to alter the perception of ayurveda from purely herbal to scientific.
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Jahaanara
Identity Design for a Moghul inspired European Fashion brand -Jahaanara in the arabic script forming a tiara.
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So Sophie
Identity for a brand of hand-crafted and hand-embroidered ancient Indian board games, bag organisers and accessories.
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Independence DayExploring the meaning of Independence Day in a
poster design celebrating 25 years of the Indian Patriotic Song 'Mile Sur Mera Tumhara'.![]()
Founder / A platform that enables international travellers to visit local school classrooms and engage in eye-opening conversations, through matching of available dates / 13 cities. 129 countries/ 2015-2020 (until the pandemic)
The Hinglish Project
A playful typeface demystifying one script through another. For the Indian Ministry of Tourism.
Children of Type Founder / A Film + Question Game that propells children’s socio-emotional development - while playfully creating a bond with the Roman alphabet, that naturally supports reading and writing. Integrated into preschool curriculums across 11 cities. Available in English and German.
Aayu : Brand Building, Creative Strategy & Design
Creative Head / A unique app that counters disease with yoga, science and awareness.
Underwater City : HSBC
An interactive installation for HSBC’s environmental awareness initiative to minimise climate catastrophy.
Think Pink : Luke Coutinho
Creative Strategy, foundational design and communication for the pre-launch phase of YCL’s initiative to counter ‘health-washing’.
Culture Machine : Identity Design
A Digital Media company that ran some of India’s largest media brands by combining technology and storytelling.
Top Gear Magazine : Relaunch Campaign
A print, outdoor and radio campaign for Top Gear India’s magazine’s relaunch.
Food Forward India
Branding and creative strategy for unique culinary Initiative with a global community
HERE
Branding and identity design for Michelin Star Chef, Garima Arora’s new restaurant chain venture in Thailand.
Frooti, Juicy Mango Surprise : TV Campaign
Frooti, one of India’s oldest selling mango drink brands reminded people it had real mangoes with giant mango pranks / TV Campaign
Fanhood Originals : Product Design Fresh designs for India’s largest entertainment company - BookMyShow’s merchandise vertical, 2020-2021
Talks
Transys Global Forwarding
Identity design for the launch of Transys, a global high speed freight forwarding logistics company.
Divinectar
Identity Design and visual language for packaging for Divinectar, producing plant-based luxury ayurvedic beauty and health products.
BookMyShow India : Brand Campaigns
As Creative Lead of BookMyShow India, building the brand point of view over communication & seasonal campaigns.
Animal VisionAn app that lets you pick an animal and see the world LIVE through its eyes. A prototype for BBC Knowledge.
Siddhayu: Reimagining Ayurveda Identity and branding for Siddhayu, (part of the Baidyanath Group)- a brand that seeks to alter the perception of ayurveda from purely herbal to scientific.
Jahaanara
Identity Design for a Moghul inspired European Fashion brand -Jahaanara in the arabic script forming a tiara.
So Sophie
Identity for a brand of hand-crafted and hand-embroidered ancient Indian board games, bag organisers and accessories.
Independence DayExploring the meaning of Independence Day in a
poster design celebrating 25 years of the Indian Patriotic Song 'Mile Sur Mera Tumhara'.
Clap Curriculum©
Founder / A curriculum for ‘Global Competence’ as subject, activated with a human chapter. An innovation integrated into curriculums of school systems across 13 Indian cities as part of ‘Clap Global : Travellers in Classrooms’
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Vodafone India
Brand building. 3 & 1/2 years with Ogilvy & Mather.
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Denim Banana
Packaging design for the launch of a new ‘denim underwear’ for Zoiro , a men’s innerwear brand.
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Medimix: The Handmade Herbal Posters
To illustrate that Medimix, the world’s best-selling herbal ayurvedic soap, is infact, made by hand.
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DHL Flags
DHL’s annual calendar : Each month revealing a new flag of a lesser known country / Ogilvy
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Big Bazaar : Magic Frisk
India’s largest value for money hypermarket, Big Bazaar’s stunt to announce it’s amazing offers.
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Pole Burnt
Identity design for a Pole Fitness brand that blends art and sport building grit and grace.
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BookMyShow India : Pandemic Santa PPE With doctors in a Santa PPE, Dec 2020 spread Christmas cheer through the campaign #lovebootshealth - with India’s largest entertainment company.
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BookMyShow Stream
Creative strategy, brand building: India’s largest entertainment company launched its OTT platform during the pandemic, curating handpicked global cinema.
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Bawri IndiaCreative strategy, design and branding for new chain of pan-India restaurants by MasterChef Amninder Sandhu specialising in ethnic cullinary techniques.
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You Care Lifestyle : Luke Coutinho Identity redesign for YCL, a company pivoting into contering ‘health-washing’ and promoting concious consumption of food, air and water.![]()
Puma: Corporate Internship Experience
Product innnovation, creative strategy, design and brand building for a certified skill development course in the form of an interactive role-playing game.
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Roshni
‘Roshni’, as in ‘light’. Identity design for an architechture and interior design firm based in Karachi.
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Spotlight : The effortless campaign
A campaign for the French men’s fashion brand, Celio.
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Saint Juice : Radio CampaignIn the crowded category of beverages, Saint had a fresh take at revealing that it is 100% Juice.
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Glue Surprise
When your corporate communication surprises you with Mango flavoured glue - for Galla Foods, Inida.
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Ammini
Identity design for a Malayali restaurant in Calcutta, India, reading in English and Malayalam. Winner of the Times Food Guide Award ‘12.
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Mute
A poster design to combat political apathy and encourage people to vote. For Voice of Ram, a peoples collective of innovation and social change.
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Kitchen Nook Makeover
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Motiwala & Sons : JewellersIdentity redesign and branding for one of the oldest jewellery brands in India.
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Loo Intervention : NH7 Music Festival
Lock to rock. An installation at NH7 music festival where the party followed you into the loo.
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About
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Founder / A curriculum for ‘Global Competence’ as subject, activated with a human chapter. An innovation integrated into curriculums of school systems across 13 Indian cities as part of ‘Clap Global : Travellers in Classrooms’
Vodafone India
Brand building. 3 & 1/2 years with Ogilvy & Mather.
Denim Banana
Packaging design for the launch of a new ‘denim underwear’ for Zoiro , a men’s innerwear brand.
Medimix: The Handmade Herbal Posters
To illustrate that Medimix, the world’s best-selling herbal ayurvedic soap, is infact, made by hand.
DHL Flags
DHL’s annual calendar : Each month revealing a new flag of a lesser known country / Ogilvy
Big Bazaar : Magic Frisk
India’s largest value for money hypermarket, Big Bazaar’s stunt to announce it’s amazing offers.
Pole Burnt
Identity design for a Pole Fitness brand that blends art and sport building grit and grace.
BookMyShow India : Pandemic Santa PPE With doctors in a Santa PPE, Dec 2020 spread Christmas cheer through the campaign #lovebootshealth - with India’s largest entertainment company.
BookMyShow Stream
Creative strategy, brand building: India’s largest entertainment company launched its OTT platform during the pandemic, curating handpicked global cinema.
Bawri IndiaCreative strategy, design and branding for new chain of pan-India restaurants by MasterChef Amninder Sandhu specialising in ethnic cullinary techniques.
You Care Lifestyle : Luke Coutinho Identity redesign for YCL, a company pivoting into contering ‘health-washing’ and promoting concious consumption of food, air and water.
Product innnovation, creative strategy, design and brand building for a certified skill development course in the form of an interactive role-playing game.
Roshni
‘Roshni’, as in ‘light’. Identity design for an architechture and interior design firm based in Karachi.
Spotlight : The effortless campaign
A campaign for the French men’s fashion brand, Celio.
Saint Juice : Radio CampaignIn the crowded category of beverages, Saint had a fresh take at revealing that it is 100% Juice.
Glue Surprise
When your corporate communication surprises you with Mango flavoured glue - for Galla Foods, Inida.
Ammini
Identity design for a Malayali restaurant in Calcutta, India, reading in English and Malayalam. Winner of the Times Food Guide Award ‘12.
Mute
A poster design to combat political apathy and encourage people to vote. For Voice of Ram, a peoples collective of innovation and social change.
Kitchen Nook Makeover
Motiwala & Sons : JewellersIdentity redesign and branding for one of the oldest jewellery brands in India.
Loo Intervention : NH7 Music Festival
Lock to rock. An installation at NH7 music festival where the party followed you into the loo.
About
