Innovation. Design. Impact.
 Creative Director / Consultant



With Ogilvy & Mather, India.

On September 20, 2007, Vodafone Essar Ltd. officially rebranded the 'Hutch' brand to 'Vodafone' in India.
Hutch was India's fourth-largest mobile service provider at the time. It was exciting to be part of the creative team working on one of the largest brand migrations of the country. Over the next 3 and a half years I continuing to help build brand Vodafone in India as part of the Ogilvy Network.

Campaign ZooZoo
Vodafone gained a whopping revenue jump of 23% & around 7.68 million new prospects.
This was the reason why Vodafone ZooZoo ads are regarded as the most impressive ad strategy while delivering simple ideas. I worked as part of Rajiv Rao’s team since its conceptualisation, and continued ideating and creating communication over the next for 3 years. 

ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. Simple scripts. Simple promise. Simple delivery - that was its beauty. These characters are played by human actors in body suits. We first launched this campaign during the IPL (Indian Premier League).

Vodafone Prepaid Talktime Cards - Product Design
For Vodafone Prepaid mobile numbers / In use across India 2007 onwards

︎ LinkedIn   /  ︎ Instagram    /   ︎ Say hello :


TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017
• Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.

Other things I love

User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation

Film / cinema / video

Behavioural Design
Circular economy
Oceans / environment
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science and spirituality