Vodafone With Ogilvy & Mather, India.
In September 2007, Hutch, India's fourth-largest mobile service provider, was renamed Vodafone.
It was exciting to be part of the creative team working on Hutch’s migration to Vodafone brand.
And over the next 3 and a half years, continuing to help build brand Vodafone in India.
One of the campaigns that was phenomenal to be part of, that is now a case study in its success, was the ZooZoos. Working with Rajiv Rao and team since its conceptualisation for 2 years, this went on to connect instantly with the audience and continue to capture hearts over the next 10 years.
ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. Simple scripts. Simple promise. Simple delivery - that was its beauty. These characters are played by human actors in body suits. We first launched this campaign during the IPL (Indian Premier League).
Vodafone Prepaid Talktime Cards
For Vodafone Prepaid mobile numbers across India.