Innovation. Design. Impact.
 Creative Director / Consultant

Animal Vision

Animal Vision is an interactive app that lets one pick an animal and view the world LIVE through its eyes.

Why is that amazing?
We tend to extend our perspective to what we think animals are feeling. Often, we're wrong.
Because animals see the world differently from us. Dogs can only see in blue and yellow, bees in hexagonal components, while horses have a blind spot right in front of them!

‘Animal Vision’ brings one, a step closer to empathising with ones pets and this fascinating kingdom we co-inhibit the world with. After months of research into the visual universe of animals with zoologist Adithi Murlidharan, this prototype was created for BBC Knowledge. It lets one explore visions of 8 animals and thus understand the perception of 68 others with similar vision.

Moreover, users can also record and share pictures and videos of the world as seen by their pets or a wild animal.
Animal Vision aims to build empathy, brings in a new spin to edutainment and creative activities in schools, while transforming everyday pictures into fun stories.

Created with DDB Mudra : 2013
︎ LinkedIn   /  ︎ Instagram    /   ︎ Say hello :


TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017
• Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.

Other things I love

User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation

Film / cinema / video

Behavioural Design
Circular economy
Oceans / environment
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science and spirituality