The Juicy Mango Surprise Project : Frooti
Television / Web / Outdoor Stunt / PR / Direct Marketing, / Product Sampling / Branded Entertainment
Frooti, one of India's largest selling mango drinks, wanted people to remember that it was made of real juicy mangoes.
Mango Surprise Pranks were played on people across cities in India. We dropped Giant Mangoes from trees, rolled 8-foot mangoes down sloping roads, swapped baggage for giant mangoes on airport conveyer belts and surprised unsuspecting people.
The 'Prank Anchor' would then run up to the 'Pranked Victim', hand him a Frooti bottle and surprise him with the fact that Frooti is made of real juicy Mangoes. The footage of the same was edited into brand TVC's, web and other branded content.
Watch the Web video: Juicy Mango Surprise -Airport
Sales and buzz are the measure of success. During the activity the sales went up by a whopping 100%. Frooti retained its market leadership by a huge margin. The campaign created unprecedented buzz and word of mouth around the brand. It generated PR worth approximately 1.5 million across the internet, social media, newspapers and television.
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Cannes International Awards, Silver, 2010 – Outdoor, Stunts and Live Advertising
Spikes Asia International Awards, Silver 2010 – Best use of Media
Abby National Awards, Silver, 2011 - Out of Home Advertising, Ambient
Abby National Awards, Bronze, 2011 – Integrated Advertising
Abby National Awards, Silver, 2011 - Film Campaign
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Television / Web / Outdoor Stunt / PR / Direct Marketing, / Product Sampling / Branded Entertainment
Frooti, one of India's largest selling mango drinks, wanted people to remember that it was made of real juicy mangoes.
Mango Surprise Pranks were played on people across cities in India. We dropped Giant Mangoes from trees, rolled 8-foot mangoes down sloping roads, swapped baggage for giant mangoes on airport conveyer belts and surprised unsuspecting people.
The 'Prank Anchor' would then run up to the 'Pranked Victim', hand him a Frooti bottle and surprise him with the fact that Frooti is made of real juicy Mangoes. The footage of the same was edited into brand TVC's, web and other branded content.
Watch the Web video: Juicy Mango Surprise -Airport
Sales and buzz are the measure of success. During the activity the sales went up by a whopping 100%. Frooti retained its market leadership by a huge margin. The campaign created unprecedented buzz and word of mouth around the brand. It generated PR worth approximately 1.5 million across the internet, social media, newspapers and television.
Cannes International Awards, Silver, 2010 – Outdoor, Stunts and Live Advertising
Spikes Asia International Awards, Silver 2010 – Best use of Media
Abby National Awards, Silver, 2011 - Out of Home Advertising, Ambient
Abby National Awards, Bronze, 2011 – Integrated Advertising
Abby National Awards, Silver, 2011 - Film Campaign
