Handmade Herbal Posters
The challenge for Medimix, the world's best-selling herbal ayurvedic soap, was to illustrate that is in fact, made by hand. The solution? Handmade posters for a handmade soap.
The thought was simple. The execution...wasn't. Just like in medimix, only nature went into creating these posters.
Product inquiries at international trade fairs went up significantly.
The audio-visual that illustrated how painstakingly these posters were created drew a lot of attention.
Cannes International Award Bronze Lion 2010 – Outdoor, Posters
London International Award Bronze 2010 – Best Use of Typography
Abby National Awards Silver 2011 - Out of Home, Ambient
One Show International Awards 2011 – Typography