Innovation. Design. Impact.
Creative. Co-Founder of Clap Global.


Medimix : Handmade Herbal Posters

The challenge was to illustrate that the world's best-selling herbal ayurvedic soap,
is in fact, made by hand. The solution? Handmade posters for a handmade soap.

The thought was simple. The execution...wasn't. Just like in medimix, only nature went into creating these posters.

Product inquiries at international trade fairs went up significantly.
The audio-visual that illustrated how painstakingly these posters were created drew a lot of attention.

Cannes International Award Bronze Lion 2010 – Outdoor,  Posters
London International Award Bronze 2010 – Best Use of Typography
Abby National Awards Silver 2011 - Out of Home, Ambient
One Show International Awards 2011 – Typography


TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
Symbiosis University, as Chief Guest, Pune 2017
Startup Chile, Santiago 2015
Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individuals
who seek to create positive change and impact on scale through lateral thinking, innovation and design. Who believe in revolutionising and in shaping new cultural landscapes of society.

What I love

Design thinking for problem solving
Mixed media
Branding, Brand building
Installation art
Urban planning
Design for public spaces
Product innovation
Film / cinema / video XR, VR, AR
Oceans / environment
Circular economy
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science, design and spirituality