Innovation. Design. Impact.
 Creative Director / Consultant


BookMyShow Stream

BookMyShow, India’s largest entertainment company launched its first ever video-on-demand platform curating over 700 titles of handpicked global cinema in early 2021. With my role as Creative Lead - India, envisioning the creative strategy leading upto the launch, building the brand for the subsequent months and steering the team was an intense and exciting process. 

The identity design presents a dynamic ‘streaming E’ evocative of an online movement of a video unraveling experience itself. The animated logo with it’s sonic identity serves as the television opening of the Stream app.

Identity Design and Motion Visualisation: Shirin Johari /  Animation: Venkatraman Vishwanathan / Sound Design: Karan Malhotra

With the pandemic disrupting the movie-going experience, BookMyShow launched Stream to allow consumers to access curated world cinema from their homes. With years of rich consumer understanding and data insights on user behaviour and preferences, BookMyShow was able to customise movie title curation for its audience ranging across demographics.

The Campaign
During the subsequent phases of the campaign, the visual language and tone of voice was established. 

Campaigns and push notifications for specific categories such as ‘horror’ and ‘blockbuster films’ ran parallel to the brand building digital communication and films.

Team: Creative Strategy, Art Direction : Shirin Johari /  Copywriters: Meeti Shroff Shah, Ahana Chowdhry, Aamir Rangwala, / Designers: Namrata Gosavi, Saurabh Padhye, Akanksha Pagare / Editors: Amit Babbar and team, Tejasvi Bhosale

︎ LinkedIn   /  ︎ Instagram    /   ︎ Say hello :


TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017
• Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.

Other things I love

User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation

Film / cinema / video

Behavioural Design
Circular economy
Oceans / environment
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science and spirituality