Innovation. Design. Impact.
Creative. Co-Founder of Clap Global.
About.


Mark



Awards:  Cannes International Award Gold Lion, 2012 - Integrated Campaign and Cannes International Award Bronze Lion, 2012 - Design Typography

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More than 5.7 million tourists visit India every year. They’re faced with a million signs everywhere, most of which are in Hindi. The Hinglish Font demystifies it and has fun while doing so. Through this unique fusion-font design, you can tell the phonetic sound of a Hindi character by looking at the corresponding Roman letter superimposed on it. Hindi is written in the Devanagri script, which has many more characters than the English alphabet.
This font, then, cannot teach you how to read words as they are spelt in Hindi, but its aim is to demystify individual letters in its script and make India more approachable.
Despite the superficial distinctiveness of English and Hindi, the two borrow from the same phonetic pool - they both belong to the Indo-European group of languages. This font design playfully highlights these commonalities. To quote a now-popular phrase, "We're same same, but different"!








The Hinglish quick-flipbook













Coasters and Mugs

Featured in the Triennale Design Museum, Milan : India Designscape Dec 2012 - Feb 2013

Published in 100% YATRA, an Indian Art Visual Zine with Kyoorius featuring 12 artists and their piece on Yatra (travel).



Press
Hindustan Times, Business Standard, The Economist, Campaign India, The Times of India : 15th July 2012



Indian Express Eye



Radio

Verve Magazine






Postcards for sale on Wemakelove.in - 2013



 You can buy select Hinglish merchandise soon on kultureshop.in (worldwide shipping)

A peek on Pintrest.
Twitter
Brown Paper Bag
Random Specific
Linguistrix
Digital Analog


Talks

TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
Symbiosis University, as Chief Guest, Pune 2017
Startup Chile, Santiago 2015
Creative Beta Mornings, Mumbai 2013


I work with

Organisations and individuals
who seek to create positive change and impact on scale through lateral thinking, innovation and design. Who believe in revolutionising and in shaping new cultural landscapes of society.

What I love

Design thinking for problem solving
Mixed media
Branding, Brand building
Installation art
Urban planning
Design for public spaces
Product innovation
Film / cinema / video XR, VR, AR
Oceans / environment
Circular economy
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics
Bagpacking

World Cinema
The confluence of science, design and spirituality