The Hinglish Project
The Hinglish Font invites millions of tourists and newcomers into the world of Devanagari — making the unfamiliar feel approachable, even delightful.
Through this unique fusion-font design, you can tell the phonetic sound of a Hindi character by looking at the corresponding Roman letter superimposed on it. Hindi is written in the Devanagri script, which has many more characters than the English alphabet.
Through this unique fusion-font design, you can tell the phonetic sound of a Hindi character by looking at the corresponding Roman letter superimposed on it. Hindi is written in the Devanagri script, which has many more characters than the English alphabet.
This font, then, cannot teach you how to read words as they are spelt in Hindi, but its aim is to demystify individual letters in its script and make India more approachable.
Despite the superficial distinctiveness of English and Hindi, the two borrow from the same phonetic pool - they both belong to the Indo-European group of languages. This font design playfully highlights these commonalities. To quote a now-popular phrase, "We're same same, but different"!
Despite the superficial distinctiveness of English and Hindi, the two borrow from the same phonetic pool - they both belong to the Indo-European group of languages. This font design playfully highlights these commonalities. To quote a now-popular phrase, "We're same same, but different"!
Featured in the Triennale Design Museum, Milan :
India Designscape, Dec 2012 - Feb 2013
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India Designscape, Dec 2012 - Feb 2013
Published in 100% YATRA, an Indian Art Visual Zine with Kyoorius featuring 12 artists and their interpretation of ‘Yatra’ (travel).
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Published in the Bi-Scriptual, a book that documents and discusses sociocultural premises, technical requirements and practical considerations concerning multiscript design and typography.
It provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication.
Writing systems are described by specialists in the field and illustrated by work examples from international designers and studios.
Licenced to Signal for their India Launch - to promote inclusion and their safety feature. In partnership with Kulture Shop︎︎︎
Licenced to Microsoft, Hyatt Andaz and Ekibeki for their space design, customer relationship and marketing promotions.
Now available at the Linden Museum in Stuttgart, Germany
Available at the Museum of Goa, India
Press
Hindustan Times, Business Standard, The Economist,
Campaign India, The Times of India : 15th July 2012
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Indian Express Eye
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Hindustan Times, Business Standard, The Economist,
Campaign India, The Times of India : 15th July 2012
Indian Express Eye
Verve Magazine
Radio
Postcards for sale on Wemakelove.in - 2013
The Hinglish quick-flipbook
The Hinglish Font is free to use with permission, or available under a licence fee for commercial purposes. It has been used by small and large businesses alike, for events, in welcome packages for expatriate employees, by designers and even intercultural weddings!
Awards
Cannes International Award Gold Lion, 2012 - Integrated Campaign
Cannes International Award Bronze Lion, 2012 - Design Typography
Cannes International Award Gold Lion, 2012 - Integrated Campaign
Cannes International Award Bronze Lion, 2012 - Design Typography
A peek on Pintrest.
Brown Paper Bag
Random Specific
Linguistrix
Digital Analog