Fanhood Originals
With a reach of over 65 million people across demographics, in 2020, BookMyShow - India’s largest entertainment company, launched Fanhood, it’s merchandise vertical. As Creative Lead - BookMyShow India, along with my team, I created the ‘Originals Collection’ for Fanhood.
With a reach of over 65 million people across demographics, in 2020, BookMyShow - India’s largest entertainment company, launched Fanhood, it’s merchandise vertical. As Creative Lead - BookMyShow India, along with my team, I created the ‘Originals Collection’ for Fanhood.
This included the ‘Got my Shot’ series that we launched with a campaign as soon as vaccination drives began.
So what do you do? Get your shot, then flaunt it!
Concept and Creative Direction
– Shirin Johari / Copy – Aarefa Johari / Design – Namrata Gosavi and Saurabh Padhye
Creative Direction
– Shirin Johari / Copy – Aamir Rangwala / Design – Namrata Gosavi
Between pandemic waves, cinemas, theatres and live music events began opening up.
As a ticketing platform and event producer, BookMyShow was now faced with a challenge.
Encouraging people to step out of their homes into cultural experiences while being safe.
How do you communicate this without being preachy?
We launched another collection of prints, marrying the spirit of live events with safety.
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As a ticketing platform and event producer, BookMyShow was now faced with a challenge.
Encouraging people to step out of their homes into cultural experiences while being safe.
How do you communicate this without being preachy?
We launched another collection of prints, marrying the spirit of live events with safety.
Creative Direction
– Shirin Johari / Copy – Meeti Shroff Shah / Design – Namrata Gosavi
Another burst of fresh designs we added to the Originals Collection
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Another burst of fresh designs we added to the Originals Collection
With Pride Month, June 2021
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Concept Deisgn, Copy & Creative Direction – Shirin Johari / Design Execution – Saurabh Padhye and Namrata Gosavi (Patience)
Concept Deisgn, Copy & Creative Direction – Shirin Johari / Design Execution – Saurabh Padhye and Namrata Gosavi (Patience)