Innovation. Design. Impact.
 Creative Director / Consultant
About.


Mark
Fanhood Originals

With a reach of over 65 million people across demographics, in 2020, BookMyShow - India’s largest entertainment company, launched Fanhood, it’s merchandise vertical. As Creative Lead - BookMyShow India, along with my team, I created the ‘Originals Collection’ for Fanhood. 



This included the ‘Got my Shot’ series that we launched with a campaign as soon as vaccination drives began.
So what do you do? Get your shot, then flaunt it!


Concept and Creative Direction – Shirin Johari  / Copy – Aarefa Johari / Design – Namrata Gosavi and Saurabh Padhye



Creative Direction – Shirin Johari  / Copy – Aamir Rangwala / Design – Namrata Gosavi


Between pandemic waves, cinemas, theatres and live music events began opening up.
As a ticketing platform and event producer, BookMyShow was now faced with a challenge.
Encouraging people to step out of their homes into cultural experiences while being safe.
How do you communicate this without being preachy?
We launched another collection of prints, marrying the spirit of live events with safety.

Creative Direction – Shirin Johari  / Copy – Meeti Shroff Shah / Design – Namrata Gosavi


Another burst of fresh designs we added to the Originals Collection


With Pride Month, June 2021


Concept Deisgn, Copy & Creative Direction – Shirin Johari  /  Design Execution – Saurabh Padhye and Namrata Gosavi (Patience)

︎ Instagram   /   ︎ Say hello : toshirinjohari@gmail.com


Talks

TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017
• Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013


I work with

Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.



Other things I love

User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation

Film / cinema / video
XR, VR, AR

Behavioural Design
Circular economy
Oceans / environment
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics
Bagpacking

World Cinema
The confluence of science and spirituality