Innovation. Design. Impact.
 Creative Director / Consultant


 BookMyShow India : Santa-Doctor Surprise

2020 December saw a Christmas where hospitals were overworked and doctors’ shifts couldn’t change. Conceptualising Santa-themed PPEs and the campaign #loveboostshealth, I worked with the charity wing of BookMyShow to produce a 90sec film that instantly grew popular on YouTube, social media and the press.

BookASmile had committed to efforts to spread over 2,36,000 smiles amongst the underprivileged and frontline workers through focussed initiatives. The #LoveBoostsHealth campaign which rolled out as a film, features a doctor and his team surprising young and old patients by arriving in a ‘Santa PPE’ kit while his able team arrive dressed as ‘Elves in PPEs’ handing over not just medicines for the day but also some gifts and whole lot of love and cheer.

The film shot to capture events as they unfolded in real time in a city-based hospital, capturing children and old patients’ surprise and joy over the #LoveBoostsHealth initiative, reinforcing the extent of impact, some kindness, positivity and a giving heart can have when it comes to health for all of us. Especially those that remain in medical care centres.

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TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017
• Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.

Other things I love

User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation

Film / cinema / video

Behavioural Design
Circular economy
Oceans / environment
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science and spirituality