Innovation. Design. Impact.
 Creative Director / Consultant


Founder : Feb 2019 - Present. / All rights reserved.

'Children of Type' is an educational innovation for the pre-primary and early-primary years.
It is currently integrated into school curriculums across multiple cities in India.

It consists of two parts: A delightful 6-minute animation film ︎︎︎ , followed by stimulating flashcards.

© Film + Flashcards

The animation imagines a playful, relatable parent-child relationship between the big and small letters of the English alphabet. Created in collaboration with one of Pixar's best animators, it stimulates children's imagination and emotions.

The questions on the flashcards, designed on the principles of SEL (socio-emotional learning), enable educators and parents to help children express those emotions and engage in richer conversations.

Children of Type is a powerful and exciting tool born out of a simple observation.
Learning a language is an emotional journey.

Children often wonder,  
“Why are there big and small letters?”

The Roman alphabet is the only writing system with separate capital and small letters. Educators say it poses an initial learning challenge for children.

Children of Type humanises the alphabet to create a loving parent-child relationship between big and small letters. This helps reduce the stress a child associates with learning English. It makes learning fun, exciting and memorable for kids.

Children often have unexpressed emotions,
and a rich imagination waiting to be tapped.

Watching the bond between the letters can stimulate these emotions and creative ideas. All they need, then, is a nudge from a parent or educator to help them express the thoughts brimming in their minds.

This set of Flashcards is an exciting and meaningful tool to facilitate and guide conversations about the alphabet, relationships, feelings and possibilities.

At the intersection of learning, language, emotion and human relationships, this helps stimulate the cognitive, creative, social and emotional development in a child. Based on SEL (socio-emotional learning), this is a refreshing innovation for Pre-Primary and early Primary children.

Besides facilitating natural curiosity-induced learning, this kit simultaneously works across various themes.

The Flashcards hold stimulating questions designed with these themes as a foundation to create meaningful and exciting conversations between educators and children & parents and children.

Children and parents on Children of Type

Pre-Primary educators share their thoughts!

Children from around the world
on Children of Type

Mathilda, a 6 year old German girl, wrote a 10 page
story a few days after watching the animation. 

As a child, I always imagined, that the capital letters in the English language were the ‘elders’ and that the small ones were ‘children’ who would one day grow up to become good capitals. This led to me to conceptualising ‘Children of Type’, an animated typeface designed to make children love the Roman alphabet despite their oddities. Just how families love each other.

A 90sec peek into Children of Type : With sound

Concept, Stories, Design : Shirin Johari

2D Cell-animation partner : Venkatram Viswanathan
Sound Design - Shirin Johari and Venkatraman Vishwanathan
Curriculum Development : Shirin Johari, Aarefa Johari, Thomas Johari,
Validated and furthered by:
Pallavi Bhat - Early Childhood Specialist, based in Mumbai, India
Alafia Zaveri - Special Educator based in Seattle, USA
Shalini Mukherjee Soni - Educator, Based in Toronto, Canada

The creators are experts and award winners in the fields of innovation, design, curriculum development, education, early childhood, storytelling, child psychology, communication, research, and anthropology.

Watch out for 'Children of Type' messaging, interactive typing, animated stickers and more.

︎ LinkedIn   /  ︎ Instagram    /   ︎ Say hello :


TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017
• Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.

Other things I love

User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation

Film / cinema / video

Behavioural Design
Circular economy
Oceans / environment
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science and spirituality