'Children of Type' is an educational innovation for
the pre-primary and early-primary years. It is currently integrated into school curriculums across 10 Indian cities. It consists of two parts: A delightful 6-minute animation film, followed by stimulating flashcards
︎ 90 second peek into the film.
︎ 90 second peek into the film.
The animation imagines a playful, relatable parent-child
relationship between the big and small letters of the English alphabet.
Created in collaboration with one of Pixar's best animators, it stimulates
children's imagination and emotions.
The questions on the flashcards, designed on the principles of
SEL (socio-emotional learning), enable educators and parents to help children express those emotions and engage in richer conversations.
Children often wonder,
“Why are there big and small letters?”
The Roman alphabet is the only writing system with separate capital and small letters. Educators say it poses an initial learning challenge for children.
Children of Type humanises the alphabet to create a loving parent-child relationship between big and small letters. This helps reduce the stress a child associates with learning English. It makes learning fun, exciting and memorable for kids.
“Why are there big and small letters?”
The Roman alphabet is the only writing system with separate capital and small letters. Educators say it poses an initial learning challenge for children.
Children of Type humanises the alphabet to create a loving parent-child relationship between big and small letters. This helps reduce the stress a child associates with learning English. It makes learning fun, exciting and memorable for kids.
Children often have unexpressed emotions,
and a rich imagination waiting to be tapped.
Watching the bond between the letters can stimulate these emotions and creative ideas. All they need, then, is a nudge from a parent or educator to help them express the thoughts brimming in their minds.
This set of Flashcards is an exciting and meaningful tool to facilitate and guide conversations about the alphabet, relationships, feelings and possibilities.
Schools are integrating it into their pre-primary and early primary programmes in two ways:
1. The Educator's Kit - used in classrooms / for 3+ to 6+ years
2. The Parents' Kit - given to parents as part of their Annual School Kit at the beginning of the academic year.
Also available as individual kits.
While using their kits, parents sometimes match their ‘Children of Type’ play sessions to the corresponding letters their children are learning at school at any given time. This reinforces their learning and helps parents understand the mental-emotional landscape of their child especially for the time they are away from them at school.
Besides facilitating natural curiosity-induced learning, this kit simultaneously works across various themes.
We have witnessed the instant impact that this innovation has had
on children, parents, educators and schools across multiple cities. It is transforming the relationship of children not just with the alphabet but also with their own inner thoughts and emotions.
It’s lovely to see how it complements other programs in classrooms.
-Kumudini Mali, Academic Co-ordinator
Credo Joy Pre-School, Panvel
-Kumudini Mali, Academic Co-ordinator
Credo Joy Pre-School, Panvel
Often, when children come home from school, we ask them questions like “How was your day?”, “Did you eat your lunch?” and “What did you learn today?” But with the parents’ kit, we can go deeper. It is play therapy, really.
- Anesa Noorani, Educator for special needs kids
Co-Founder, Sameep Foundation
- Anesa Noorani, Educator for special needs kids
Co-Founder, Sameep Foundation
‘Children of Type’ really helped me see
letters through a different perspective.
Through play, they learnt about observing people’s emotions, how to react, how to care for others.
-Ms. Lisa, Senior Teacher, Safari Kid Preschools, India.
-Ms. Lisa, Senior Teacher, Safari Kid Preschools, India.
For example, one child shared that his father was away most of the time. I had not known this about his family, and it explained some aspects of his behaviour to me.
-Divya Rizvi, Level-in-charge-PrePrimary,
Delhi Public School
-Divya Rizvi, Level-in-charge-PrePrimary,
Delhi Public School
‘Children of Type’ stimulates the interrelated areas of cognitive, creative, social and emotional development in a child. It helps develop competencies in storytelling, concentration and observation.
Also, people with learning disabilities can find learning the alphabet traumatic. English is an ad hoc, phonetics-based language. If someone finds it difficult to learn – a person with dyslexia, for instance – that doesn't mean they are stupid. It just means they are wired differently. The trauma of an alphabet is deeply felt by a dyslexic.
-Shubhangi Swarup, Educator, Author, Journalist
Once there is a better bond between
the teacher and child, receptivity towards learning almost anything transforms!-Shabnam Mullick,
Kindergarten Teacher, Delhi Public School, Kolkata
Kindergarten Teacher, Delhi Public School, Kolkata
But the way this animation and the
flashcard questions have been designed, children come up to us themselves and share all this in a very playful manner.
-Divya Rizvi, Level-in-charge-PrePrimary,
Delhi Public School
-Divya Rizvi, Level-in-charge-PrePrimary,
Delhi Public School
because the conversations are designed
to be very different at home and in school,
so parents and classrooms should use
Children of Type simultaneously.
-Divya Rizvi, Level-in-charge-PrePrimary,
Delhi Public School
-Divya Rizvi, Level-in-charge-PrePrimary,
Delhi Public School
Children of Type is also particularly helpful
for special needs kids!
-Alafia Zaveri, Head Classroom Teacher, Experimental Education Unit, Seattle, Washington, USA
-Alafia Zaveri, Head Classroom Teacher, Experimental Education Unit, Seattle, Washington, USA
Its visual design is minimalist, focusing
on the shape, form and texture of
each letter. This allows for the magic
of self-discovery – of the endless
possibilities of a child’s imagination.
-Pallavi Bhat, Early Childhood Specialist, India
-Pallavi Bhat, Early Childhood Specialist, India
Mathilda, a 6 year old German girl, wrote a 10 page
story a few days after watching the animation.
story a few days after watching the animation.
Watch this quick video to get started with your new 'Children of Type' kit. We wish you a wonderful journey!
Parent’s Introduction video : 5min
Teachers’ Induction video : 4min
Tips and Tricks for Teachers : 2min
The Creators
As a child, I always imagined, that the capital letters in the English language were the ‘elders’ and that the small ones were ‘children’ who would one day grow up to become good capitals. This led to me to conceptualising ‘Children of Type’, with an aim to make children love the Roman alphabet despite their oddities. Just how families love each other.
Concept, Stories, Design : Shirin Johari
2D Cell-animation partner : Venkatram Viswanathan
Sound Design - Shirin Johari and Venkatraman Vishwanathan
Curriculum Development : Shirin Johari, Aarefa Johari, Thomas Johari,
Validated and furthered by:
Pallavi Bhat - Early Childhood Specialist, based in Mumbai, India
Alafia Zaveri - Special Educator based in Seattle, USA
Shalini Mukherjee Soni - Educator, Based in Toronto, Canada
The creators are experts and award winners in the fields of innovation, design, curriculum development, education, early childhood, storytelling, child psychology, communication, research, and anthropology.
Talks
TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017 • Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013
I work with
Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.
Other things I love
User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation
Film / cinema / video
XR, VR, AR
Behavioural Design
Circular economy
Oceans / environment
Scuba diving
Swimming with the whales in the wild
Pole Fitness and gymnastics
Bagpacking
World Cinema
The confluence of science and spirituality