Siddhayu : Herbal Sciences

Identity, branding and packaging design for Siddhayu’s launch of it’s product line in 2020


Siddhayu is one of Ayurveda’s premier research centres for the past 40 years. A part of the 100-year-old Baidyanath Group, it has been pushing the boundaries of this ancient Indian science. Siddhayu wanted to build a brand personality that would alter the perception of ayurveda from ‘purely herbal’ to ‘scientific’.



While ayurveda is still revered today for its efficacy and use of natural ingredients, Siddhayu did not believe that it was a recipe book set in stone, unchanged for millennia. But that it was a powerful science  built around the principle of balance. One that has the power to adapt and reinvent itself, almost prescient in its ability to solve the lifestyle-induced health problems of today.



The identity design was created with the aim to reflect a balance between nature and science. The design language and illustration style blended hyper-realistic traditional artwork with contemporary graphics to further resonate with the philosophy.

The website largely aimed at communicating with their network of distributors across India, Europe and Africa.

Based on a packaging template created for them, Siddhayu has been adding more than 40 products for adults, children and pets to their growing product line.