Innovation. Design. Impact.
Creative. Co-Founder of Clap Global.
About.


Mark



Shirin Johari
Co-founder, Clap Global

As an advertising creative, entrepreneur and multi-disciplinary artist working in innovation, I look to create impact with design thinking for problem solving.

If you are someone who wants to create fresh work that can bring seismic change in a cultural landscape, I already love you. I work with organisations facing creative and communication challenges. And with creative thinkers who resonate with my vision.

I have spent the past 14 years in the field of advertising and social impact, innovating in brand building, product and graphic design and mixed-media communication. Along the way, I have received more than 38 national and international awards for my work, including a Cannes Design Gold for creating The Hinglish Project and a grant fund from the Government of Chile.


Advertising

From 2005 to 2015, I worked on domestic and global brands with international network agencies such as JWT, Ogilvy & Mather, Creativeland Asia, DDB Mudra and TBWA (as Creative Director) in their India offices. My work has won at The One Show, LIA, Asia Pacific, Spikes Asia, The Work, and Young Guns, and I was named The Young Achiever’s Creative Person of the Year, 2008 (India). In 2013 I was featured as one of Impact magazine's ‘Top 30-Under 30’ media personalities of advertising and marketing in India. My work has also been featured in the Triennale Design Museum in Milan. It has also been an honour to be on two International Advertising and Design Juries – the ADC 95th Annual Award Jury, 2016 and the Young Guns Annual Awards, 2017.


Clap Global

In 2013, with the aim of creating a larger social and cultural impact through my work, I conceptualised ‘Travellers in Classrooms’ as an automated platform to be harmonised into the global education and tourism systems. In 2015, this evolved into a company I co-founded with Aarti Chhabria: Clap Global. Clap enables international travellers to visit local school classrooms and have eye-opening conversations with students through automated matching of available dates. One of the greatest joys along the way has been co-creating with Shubhangi Swarup, a Global Competence school curriculum, and to see its deep and transformative impact on children across more than 9 cities in India.

Clap Global is listed as one of the ‘Top 20 Social Innovations Globally - 2017', by Social Enablers. It was awarded a seed fund by the Government of Chile in 2015 and adjudged 'Start-Up of the Year’ and ‘Social Messiah of the Year’ by Exhibit Magazine’s '100 Hottest Start Ups 2016' National Award Jury. The concept of 'Travellers in Classrooms' also received a warm and overwhelming response at a 2016 TEDx Talk I was invited to speak at in Mumbai.

In 2016, I also served as a Creative and Design Consultant for South Asia’s first Virtual Reality journalism platform with Memesys – a cinema and new media studio at the intersection of science, philosophy and culture.


A few more things about me 

I’m an avid backpacker, voracious reader, passionate about new cultures, world cinema and exploring the confluence of science and design. I meditate and practice Arhatic Yoga. I draw my energy from practicing pole fitness, gymnastics, scuba diving with my unconditional love for the oceans. One of my  recent most transformational experiences has been swimming 8 days with the humpback whales in the Pacific wild.


I look forward to working with organisations and individual who seek to create positive change and impact on scale through lateral thinking, innovation and design. Who believe in revolutionising and in shaping new cultural landscapes of society.



Brands I have worked on



Awards and recognition





 

Clap Global
Co-Founder, Advisor and Director

(April 2019 - present)

Co-Founder and Chief Creative Officer
(May 2015 - April 2019)


www.clapglobal.com
Clap - Travellers in Classrooms


Awards and Recognition

Invited to participate at the United Nations Sustainable Development Goals Festival of Action 2019 in Bonn, Germany.

Recognition of Excellence - SuperStartUps Asia Award 2019
Social Enablers - Top 100 Global Social Innovations, 2017
Clap Global was featured on the list at No.20 of the most compelling Social Innovations from around the world.

TEDx
‘Classrooms, Bagpackers and a Revolution’ - received an overwhelming response at TEDx, Mumbai Chapter, 2016.

Start up of the Year, 2016 - India
Social Messiah of the Year, 2016 - India
Adjudged by Exhibit Magazine’s 100 Hottest Start Ups 2016 award Jury, comprising members from NASSCOM, Kalaari Capital, NEA and Matrix Partners.

Clap Global was awarded a seed fund and 6 months of incubation by the Government of Chile, Start Up Chile - in Santiago, Chile.

Amnesty International
Amnesty partnered with Clap Global on the HRE (Human Rights Education) part of the Clap Curriculum ©, 2015-2016.

United Nations Youth Peace Ambasadors Network (YPAN) Council of Europe, Partnership 2017 - current


Juries
ADC 95th Annual International Awards, 2016 - Jury Member
Young Guns International Award, 2017 - Jury Member


Memesys Culture Lab
(July 2016 - Nov 2016)
Creative Consultant for ElseVR, South Asia's first Virtual Reality Channel in narrative non-fiction and journalism.

Memesys is a cinema and new media studio at the intersection of science, philosophy and culture. The studio actively participates in cinema, literature, pedagogy, technology, art, scientific and philosophical research and actions of significant social impact.


TBWA
(15th July 2013 - 8th May 2015)
Creative Director

Brands handled:
Celio
Vogue
Zoiro Denin
Nissan
Pril - Jyoti Laboratories
Peninsula
IDFC
Samsonite
Cigna TTK



DDB Mudra
(3rd Feb 2011 – 30th June 2013)
Associate Creative Director, Art

Brands handled:
Volkswagen
Incredible India
TopGear
Philips
Big Bazaar
Nirmal Lifestyle

Awards and Recognition
Cannes Gold 2012 : The Hinglish Project
Cannes Bronze 2012 - Design Typography : The Hinglish Project
Triennale Design Museum, Milan, Italy : Showcase
Outdoor Advertising Awards Gold 2012 : The Magic Frisk
Out of Home Awards 2012 - Best Outdoor Creative : The Magic Frisk
Out of Home Awards 2012 - Most Innovative use of OOH Media : The Magic Frisk
Spikes Asia 2012 – Ambient, Stunts and Live Advertising : The Magic Frisk
Media Abby Awards 2012 : The Magic Frisk
EMVIES 2012 : The Magic Frisk


Creativeland Asia Mumbai
(1st Oct 2009 – 23rd January 2011)
Creative Partner, Art

Brands handled:
Frooti
Medimix Handmade Herbal Soaps
Audi
Saint Juice
LMN - lemon drink

Awards
Cannes Silver 2010 – Outdoor, Stunts and Live Advertising : Juicy Mango Surprise Project
Cannes Bronze 2010 – Outdoor, Posters : Medimix, Handmade Herbal Posters
Spikes Asia Silver 2010 – Best use of Media : Juicy Mango Surprise Project
London International Award Bronze 2010 – Best Use of Typography : Medimix, Handmade Herbal Posters
Abby Awards Silver 2011 - Out of Home, Ambient : Juicy Mango Surprise Project
Abby Awards Silver 2011 - Out of Home, Ambient) : Medimix, Handmade Herbal Posters
Abby Awards Bronze 2011 – Integrated : Juicy Mango Surprise Project
Abby Awards Silver 2011 - Film Campaign : Juicy Mango Surprise, Frooti
One Show Merit 2011 – Typography: Medimix, Handmade Herbal Posters


Ogilvy & Mather Mumbai
(20th Feb 2006 - 4th Sep 2009)
Art Director

Brands handled:
Vodafone
Hutch
Emirates
Cadbury’s Bournvita
DHL
HSBC
Lenovo
Anand Rathi Financial Advisors
Galla Mango Nectar
3G

Awards
Young Guns Bronze 2007 – Direct Mailer : Flags, DHL
Asia Pacific Bronze 2007 – Direct Mailer : Flags, DHL
Young Achievers Awards 2008 - Creative Person of the Year
Cannes Finalist 2008 – Outdoor, Ambient : Swimming Pool, HSBC
One Show Merit 2008 – Outdoor, Ambient : Swimming Pool, HSBC
The Work 2008 - Outdoor, Ambient : Swimming Pool, HSBC
LIA Merit 2008 - Outdoor, Ambient : Swimming Pool, HSBC
Media Spikes Merit 2008 - Outdoor, Ambient : Swimming Pool, HSBC
Young Guns Merit 2008 - Outdoor, Ambient : Swimming Pool, HSBC
Abby Bronze 2008 - Outdoor, Ambient : Swimming Pool, HSBC
Outdoor Advertising Awards Silver 2008 - Public and Social Service: Swimming Pool, HSBC
Outdoor Advertising Awards Merit 2008 - Innovation of the year : Swimming Pool, HSBC
Asia Pacific Finalist 2008 - Outdoor, Ambient : Swimming Pool, HSBC
Red Hot Gold 2008 : Swimming Pool, HSBC
Red Hot Finalist 2008 – Flags, DHL
Abby Bronze 2009 - Outdoor, Stunts and Live Advertising : Cube Art, Cadbury’s Bournvita


JWT Mumbai
(15th July 2005 – 31st Jan 2006)
Trainee

Brands handled:
Smirnoff
Smirnoff Twist
Baskin Robbins
HP (Hindustan Petroleum)
Godrej
Ciroc Vodka
EMS: Emergency Medical Service



Other Work Experience

Cinematography
(June2004 – May 2005)
Trained and assisted on ad films and Feature films with DOPs Sameer Arya, Vishal Sinha, Dhimant Vyas, Ko Hung Chang and Gopal Shah, Ashok Mehta, Sameer Arya and Jai Natrajan.

Cartooning
The Free Press Journal (August2003 – April 2004)
Created a weekly cartoon spot, called ‘JUSTIFIED’

Assistant Direction
Film Farm Pvt. Ltd (Ad film and music video production house)
(April 2003 – September 2003)
Assistant director on music videos and ad films
Pre production, production and post production executive on ad films for Sunsilk shampoo, Ponds, Fortune lotto, Garnier, Hero Honda, Snuggy diapers, Relaxo shoes

Languages:
English
Hindi
Guajarati
Marathi
Spanish (Beginner)
Arabic (Can’t understand. Can read and write. Yes, its ironic. But great fun to design in the arabic script.)



Talks

TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
Symbiosis University, as Chief Guest, Pune 2017
Startup Chile, Santiago 2015
Creative Beta Mornings, Mumbai 2013



I work with

Organisations and individuals
who seek to create positive change and impact on scale through lateral thinking, innovation and design. Who believe in revolutionising and in shaping new cultural landscapes of society.



What I love

Design thinking for problem solving
Mixed media
Branding, Brand building
Installation art
Urban planning
Design for public spaces
Product innovation
Film / cinema / video XR, VR, AR
Oceans / environment
Circular economy
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics
Bagpacking

World Cinema
The confluence of science, design and spirituality




Talks

TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
Symbiosis University, as Chief Guest, Pune 2017
Startup Chile, Santiago 2015
Creative Beta Mornings, Mumbai 2013


I work with

Organisations and individuals
who seek to create positive change and impact on scale through lateral thinking, innovation and design. Who believe in revolutionising and in shaping new cultural landscapes of society.

What I love

Design thinking for problem solving
Mixed media
Branding, Brand building
Installation art
Urban planning
Design for public spaces
Product innovation
Film / cinema / video XR, VR, AR
Oceans / environment
Circular economy
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics
Bagpacking

World Cinema
The confluence of science, design and spirituality