Purpose. Innovation. Design.
Creative Director / Consultant


Shirin Johari
Creative Director / Consultant
Purpose, Innovation, Design, Brand Building

As an advertising creative, entrepreneur and multi-disciplinary artist working in innovation, I look to create impact with design thinking for problem solving.

If you are someone who wants to create fresh work that can bring seismic change in a cultural landscape, I already love you. I work with organisations facing creative and communication challenges. And with creative thinkers who resonate with my vision.

I have spent the past 15 years in the field of advertising and social impact, innovating in brand building, product and graphic design and mixed-media communication. Along the way, I have received more than 40 national and international awards for my work, including a Cannes Design Gold for creating The Hinglish Project and a grant fund from the Government of Chile.


From 2005 to 2015, I worked on domestic and global brands with international network agencies such as JWT, Ogilvy & Mather, Creativeland Asia, DDB Mudra and TBWA (as Creative Director) in their India offices. My work has won at The One Show, LIA, Asia Pacific, Spikes Asia, The Work, and Young Guns, and I was named The Young Achiever’s Creative Person of the Year, 2008 (India). In 2013 I was featured as one of Impact magazine's ‘Top 30-Under 30’ media personalities of advertising and marketing in India. My work has also been featured in the Triennale Design Museum in Milan. It has also been an honour to be on two International Advertising and Design Juries – the ADC 95th Annual Award Jury, 2016 and the Young Guns Annual Awards, 2017.

Clap Global

In 2013, with the aim of creating a larger social and cultural impact through my work, I conceptualised ‘Travellers in Classrooms’ as an automated platform to be harmonised into the global education and tourism systems. In 2015, this evolved into a company I co-founded with a business partner: Clap Global. Clap enables international travellers to visit local school classrooms and have eye-opening conversations with students through automated matching of available dates. One of the greatest joys along the way has been co-creating with Shubhangi Swarup, a Global Competence school curriculum, and to see its deep and transformative impact on children across more than 13 cities in India.

Clap Global is listed as one of the ‘Top 20 Social Innovations Globally - 2017', by Social Enablers. It was awarded a seed fund by the Government of Chile in 2015 and adjudged 'Start-Up of the Year’ and ‘Social Messiah of the Year’ by Exhibit Magazine’s '100 Hottest Start Ups 2016' National Award Jury. The concept of 'Travellers in Classrooms' also received a warm and overwhelming response at a 2016 TEDx Talk I was invited to speak at in Mumbai.

In 2016, I also served as a Creative and Design Consultant for South Asia’s first Virtual Reality journalism platform with Memesys – a cinema and new media studio at the intersection of science, philosophy and culture.

A few more things about me 

I’m an avid backpacker, voracious reader, passionate about new cultures, world cinema and exploring the confluence of science and design. I meditate and practice Arhatic Yoga. I draw my energy from practicing pole fitness, gymnastics, scuba diving with my unconditional love for the oceans. One of my  recent most transformational experiences has been swimming 8 days with the humpback whales in the Pacific wild.

I look forward to working with organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design. Who believe in revolutionising and in shaping new cultural landscapes of society.

Brands I have worked on

Awards and recognition


Creative Director / Consultant
Working with clients in India and other geographies.
On product innovation, brand building and design.

Work Experience

As an advertising and creative professional:

JWT Mumbai
July 2005 – Jan 2006

Brands handled:
Smirnoff Twist
Baskin Robbins
HP (Hindustan Petroleum)
Ciroc Vodka
EMS: Emergency Medical Service

Ogilvy & Mather Mumbai 
Feb 2006 - Sep 2009
Art Director

Brands handled:
Cadbury’s Bournvita
Anand Rathi Financial Advisors
Galla Mango Nectar

Young Guns Bronze 2007 – Direct Mailer 
Asia Pacific Bronze 2007 – Direct Mailer
Young Achievers Awards 2008 - Creative Person of the Year
Cannes Finalist 2008 – Outdoor, Ambient 
One Show Merit 2008 – Outdoor, Ambient 
The Work 2008 - Outdoor, Ambient
LIA Merit 2008 - Outdoor, Ambient 
Media Spikes Merit 2008 - Outdoor, Ambient  
Young Guns Merit 2008 - Outdoor, Ambient 
Abby Bronze 2008 - Outdoor, Ambient 
Outdoor Advertising Awards Silver 2008 - Public and Social Service
Outdoor Advertising Awards Merit 2008 - Innovation of the year 
Asia Pacific Finalist 2008 - Outdoor, Ambient 
Red Hot Gold 2008 
Abby Bronze 2009 - Outdoor, Stunts and Live Advertising 

Creativeland Asia Mumbai 
Oct 2009 – January 2011
Creative Partner, Art

Brands handled:
Medimix Handmade Herbal Soaps
Saint Juice
LMN - lemon drink

Cannes Silver 2010 – Outdoor, Stunts and Live Advertising
Cannes Bronze 2010 – Outdoor, Posters 
Spikes Asia Silver 2010 – Best use of Media
London International Award Bronze 2010 – Best Use of Typography
Abby Awards Silver 2011 - Out of Home, Ambient : Juicy Mango Surprise Project
Abby Awards Bronze 2011 – Integrated 
Abby Awards Silver 2011 - Film Campaign 
One Show Merit 2011 – Typography

DDB Mudra
Feb 2011 – June 2013
Associate Creative Director, Art

Brands handled:
Incredible India
Big Bazaar
Nirmal Lifestyle

Awards and Recognition
Cannes Gold 2012 : Integrated Campaign
Cannes Bronze 2012 - Design Typography 
Triennale Design Museum, Milan, Italy : Showcase
Outdoor Advertising Awards Gold 2012 
Out of Home Awards 2012 - Best Outdoor Creative
Out of Home Awards 2012 - Most Innovative use of OOH Media
Spikes Asia 2012 – Ambient, Stunts and Live Advertising 
Media Abby Awards 2012 
EMVIES 2012 

July 2013 - May 2015
Creative Director

Brands handled:
Zoiro Denin
Pril - Jyoti Laboratories
Cigna TTK

Role & Responsibilities - Advertising:

·  Gaining an in depth understanding of each category & brand by studying its unique challenges & opportunities
·  Conceptualizing, developing and executing multimedia campaigns across traditional, digital & social media.
·  Creating brand identity and establishing brand philosophy and visual language for new products and brand launches
·  Collaborating with writers, filmmakers, photographers, animators and voice artists to come up with innovative marketing and branding solutions
·  Working with dynamic teams in high-pressure environments and adapting to integrate geographies

Memesys Culture Lab
July 2016 - Nov 2016
Creative Consultant

Memesys is a cinema and new media studio at the intersection of science, philosophy and culture. The studio actively participates in cinema, literature, pedagogy, technology, art, scientific and philosophical research and actions of significant social impact.

During my time here, I had a special focus on ElseVR - their Mixed Reality channel, a disruptive idea in narrative nonfiction and journalism, bringing extraordinary and urgent stories to Virtual Reality (VR).

ADC 95th Annual International Awards, 2016 - Jury Member
Young Guns International Award, 2017 - Jury Member

As co-founder of a start-up

Start up:
Clap Global
Travellers in Classrooms

A unique platform which enables international travellers to visit local school classrooms and have eye-opening conversations with students through automated matching of available dates.

Co-Founder and Chief Creative Officer
May 2015 - April 2019

Advisor and Director
April 2019 onwards

Role and Responsibilities:
·  Concept, Product innovation and development
·  Strategy, design & overseeing the technology development
·  Building the brand & developing a strategy for marketing & communication
·  Creation of a 15-level school curriculum of global competence
·  Qualitative research with children and teenagers in the age group of 3 -17 years
·  Implementation and testing across 5 countries
·  Working with education and tourism systems across 16 cities
·  Recalibrating the company structure to adapt to new growth plans and company needs

Awards and Recognition

Invited to participate at the United Nations Sustainable Development Goals Festival of Action 2019 in Bonn, Germany.

Recognition of Excellence - SuperStartUps Asia Award 2019
Social Enablers - Top 100 Global Social Innovations, 2017
Clap Global was featured on the list at No.20 of the most compelling Social Innovations from around the world.

‘Classrooms, Bagpackers and a Revolution’ - received an overwhelming response at TEDx, Mumbai Chapter, 2016.

Start up of the Year, 2016 - India
Social Messiah of the Year, 2016 - India
Adjudged by Exhibit Magazine’s 100 Hottest Start Ups 2016 award Jury, comprising members from NASSCOM, Kalaari Capital, NEA and Matrix Partners.

Clap Global was awarded a seed fund and 6 months of incubation by the Government of Chile, Start Up Chile - in Santiago, Chile. (2015 - 2016)

Amnesty International
Amnesty partnered with Clap Global on the HRE (Human Rights Education) part of the Clap Curriculum ©, 2015-2016.

United Nations Youth Peace Ambasadors Network (YPAN) Council of Europe, Partnership 2017 onwards

Other Work Experience

June2004 – May 2005 
Trained and assisted on ad films and Feature films with DOPs Sameer Arya, Vishal Sinha, Dhimant Vyas, Ko Hung Chang and Gopal Shah, Ashok Mehta, Sameer Arya and Jai Natrajan.

The Free Press Journal
August2003 – April 2004
Created a weekly cartoon spot, called ‘JUSTIFIED’

Assistant Direction
Film Farm Pvt. Ltd (Ad film and music video production house)
April 2003 – September 2003
Assistant director on music videos and ad films
Pre production, production and post production executive on ad films for Sunsilk shampoo, Ponds, Fortune lotto, Garnier, Hero Honda, Snuggy diapers, Relaxo shoes

Spanish (Elementry)
Arabic (Script)

︎ Instagram   /   ︎ Say hello : toshirinjohari@gmail.com


TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017
• Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individual who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
Who believe in revolutionising and in shaping new cultural landscapes of society.

Other things I love

User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation

Film / cinema / video

Behavioural Design
Circular economy
Oceans / environment
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science and spirituality