The Magic Frisk

As India's largest value for money hypermarket, Big Bazaar's challenge was to announce their amazing offer in an environment cluttered with other amazing offers.




We replaced the security guard at the bag check counter with a magician. During his magic security frisk he pulled out objects that weren't originally in the bag. Surprised shoppers saw him pull out hardbolied eggs, bundles of dollars, gold coins, ketchup bottles and even mops out of their purses and bags.
While they stood there stunned, he handed out a coupon with the message printed on it.






Outdoor Advertising National Awards Gold, 2012
Out of Home National Awards, 2012 - Best Outdoor Creative
Out of Home National Awards, 2012 - Most Innovative use of Out of Home Media
Spikes Asia International Awards, 2012 - Ambient, Stunts and Live Advertising
Media Abby National Awards, 2012
The EMVIES, 2012