Innovation. Design. Impact.
Creative. Co-Founder of Clap Global.


The Magic Frisk

As India's largest value for money hypermarket, Big Bazaar's challenge was to announce their amazing offer in an environment cluttered with other amazing offers.

We replaced the security guard at the bag check counter with a magician. During his magic security frisk he pulled out objects that weren't originally in the bag. Surprised shoppers saw him pull out hardbolied eggs, bundles of dollars, gold coins, ketchup bottles and even mops out of their purses and bags.
While they stood there stunned, he handed out a coupon with the message printed on it.

Outdoor Advertising National Awards Gold, 2012
Out of Home National Awards, 2012 - Best Outdoor Creative
Out of Home National Awards, 2012 - Most Innovative use of Out of Home Media
Spikes Asia International Awards, 2012 - Ambient, Stunts and Live Advertising
Media Abby National Awards, 2012
The EMVIES, 2012


TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
Symbiosis University, as Chief Guest, Pune 2017
Startup Chile, Santiago 2015
Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individuals
who seek to create positive change and impact on scale through lateral thinking, innovation and design. Who believe in revolutionising and in shaping new cultural landscapes of society.

What I love

Design thinking for problem solving
Mixed media
Branding, Brand building
Installation art
Urban planning
Design for public spaces
Product innovation
Film / cinema / video XR, VR, AR
Oceans / environment
Circular economy
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science, design and spirituality