Innovation. Design. Impact.
 Creative Director / Consultant


The Magic Frisk

As India's largest value for money hypermarket, Big Bazaar's challenge was to announce their amazing offer in an environment cluttered with other amazing offers.

We replaced the security guard at the bag check counter with a magician. During his magic security frisk he pulled out objects that weren't originally in the bag. Surprised shoppers saw him pull out hardbolied eggs, bundles of dollars, gold coins, ketchup bottles and even mops out of their purses and bags.
While they stood there stunned, he handed out a coupon with the message printed on it.

Outdoor Advertising National Awards Gold, 2012
Out of Home National Awards, 2012 - Best Outdoor Creative
Out of Home National Awards, 2012 - Most Innovative use of Out of Home Media
Spikes Asia International Awards, 2012 - Ambient, Stunts and Live Advertising
Media Abby National Awards, 2012
The EMVIES, 2012

︎ LinkedIn   /  ︎ Instagram    /   ︎ Say hello :


TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017
• Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.

Other things I love

User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation

Film / cinema / video

Behavioural Design
Circular economy
Oceans / environment
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science and spirituality