Underwater CityFor HSBC / With Ogilvy & Mather
As the world's first carbon neutral bank, HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website, www.globalwarmingsolutions.co.in, thus educating people on minimizing climate change in a less theoretical manner.
An aerial view of a city was glued to the base of a swimming pool. Consequently, shocked swimmers and onlookers witnessed how global warming could destroy our world someday.
The installation went viral across social media. www.globalwarmingsolutions.co.in received 300% more hits in subsequent days of the activity. Increased registrations pledging support for the cause were observed. It has been featured in numerous national and international publications. There have also been requests to duplicate the same concept in swimming pools in amusement parks in the USA, Portugal and Dubai.
Amongst various other publications, the Installation has been featured in and used as the Cover for a Portugal Academic Book "Urbanism and Climate Change".