Underwater City
For HSBC / With Ogilvy & MatherAs the world's first carbon neutral bank, HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website, www.globalwarmingsolutions.co.in, thus educating people on minimizing climate change in a less theoretical manner.
An aerial view of a city was glued to the base of a swimming pool. Consequently, shocked swimmers and onlookers witnessed how global warming could destroy our world someday.
The installation went viral across social media. www.globalwarmingsolutions.co.in received 300% more hits in subsequent days of the activity. Increased registrations pledging support for the cause were observed. It has been featured in numerous national and international publications. There have also been requests to duplicate the same concept in swimming pools in amusement parks in the USA, Portugal and Dubai.
Amongst various other publications, the Installation has been featured in and used as the Cover for a Portugal Academic Book "Urbanism and Climate Change".
Talks
TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017 • Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013
I work with
Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.
Other things I love
User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation
Film / cinema / video
XR, VR, AR
Behavioural Design
Circular economy
Oceans / environment
Scuba diving
Swimming with the whales in the wild
Pole Fitness and gymnastics
Bagpacking
World Cinema
The confluence of science and spirituality