Innovation. Design. Impact.
 Creative Director / Consultant


Underwater City

For HSBC / With Ogilvy & Mather

As the world's first carbon neutral bank, HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website,, thus educating people on minimizing climate change in a less theoretical manner.

An aerial view of a city was glued to the base of a swimming pool. Consequently, shocked swimmers and onlookers witnessed how global warming could destroy our world someday.

The installation went viral across social media. received 300% more hits in subsequent days of the activity. Increased registrations pledging support for the cause were observed. It has been featured in numerous national and international publications. There have also been requests to duplicate the same concept in swimming pools in amusement parks in the USA, Portugal and Dubai.

Amongst various other publications, the Installation has been featured in and used as the Cover for a Portugal Academic Book "Urbanism and Climate Change".

︎ LinkedIn   /  ︎ Instagram    /   ︎ Say hello :


TEDx, Mumbai 2016 : Classrooms, Bagpackers and a Revolution
• ISDI Parsons School of Design and Innovation 2020 : There’s a Hack for Cultivating Intuitive Intelligence
• Reliance Foundation Hospitals and Research Centre at SORC, Festival
of Orthopedics, 2019 :
The Anatomy of Intuition
• TEDx Unplugged, Mumbai 2019 :
The Trick to Cultivating Eureka Moments in your Career.
• Symbiosis University, as Chief Guest, Pune 2017
• Startup Chile, Santiago 2015
• Creative Beta Mornings, Mumbai 2013

I work with

Organisations and individuals who seek to create positive change and impact on scale through lateral thinking, innovation and design.
While creating enlightening, engaging and entertaining work.
And with those who believe in revolutionising and in shaping new cultural landscapes of society.

Other things I love

User Experience Design
Installation art
Urban planning
Design for public spaces
Product innovation

Film / cinema / video

Behavioural Design
Circular economy
Oceans / environment
Scuba diving

Swimming with the whales in the wild
Pole Fitness and gymnastics

World Cinema
The confluence of science and spirituality